For the last few years, we have established and promoted an overarching theme that we thread through the business for the year. We have had themes on value, care and empathy, and our incredibly popular theme of mitigating the energy crisis went viral across Europe.
Through 2024, there was a growing resentment of tourism in some destinations – many of which made headline news in the UK, and we received many questions about how ‘safe’ those destinations were to travel to. (The short answer is they are still very safe!). Some of the biggest destinations for British tourists had seen demonstrations on their streets – Mallorca, Tenerife, Barcelona; Venice bringing in a day ‘tax’ to limit daytrippers into the city, and Greece considering fees for arriving on some islands for cruise passengers.
So our 2025 theme ‘Taking the Long Road’ is all about exploring new destinations that they are encouraging us to visit, are safe, and have a huge amount to offer.
As some of these destinations are quite different, there’s nothing like having first-hand knowledge which is why we’re highlighting a number of different products and destinations we have travelled on/to.
Just last year, we explored Uzbekistan, a country well worth visiting if you enjoy Islamic architecture and want to understand the history of the Silk Road and Central Asia. Its’ a really good alternative to Morocco or Jordan.
We also sampled Magari Tours, seeing what the more undiscovered areas in Lombardy have to offer – an excellent way to see the real Italy, with some amazing food and cultural offerings!
However, we do work with experts who cover the world – so we’ll have a lot more on our theme during the year, and hope to explore undiscovered places we know you would love!